As a solar installation professional, it’s helpful to know how homeowners in your service area feel about having solar installed. There are a number of signs you can look for to determine if a specific neighborhood or region is likely to experience increased demand for solar installation.
One thing to keep an eye on is the number of electric vehicles in your area. While it’s convenient to charge up your car by plugging it into the home garage, it’s also expensive. Having solar installed to augment the household’s electric grid can bring the cost of maintaining an EV down significantly.
Another factor to keep an eye on is the status of the local power grid. Over the course of the past year, attacks on power substations have become more frequent. This type of criminal incident results in entire communities being deprived of electricity without any notice for a prolonged period of time. While this is obviously unfortunate, demand for solar installations in affected and nearby communities will likely increase.
A third factor to consider is the local weather. If you’re in a region that is now experiencing more dramatic weather more frequently, you know that storms, high winds, and fires can all impact reliable performance of the power grid. Ice storms, blizzards, tornadoes, and floods can all plunge a region into darkness – but homes that have solar power will be able to have heat, power, and light.
A fourth factor to consider is local cultural norms. In communities that are highly concerned about climate change, making choices to reduce a household’s use of fossil fuels is seen as smart and community minded. Within your service area, there may be some communities that are more committed to this issue than others: these are ideal places to market your solar installation services.