If you own a solar installation company, you know that generating new business is always a top concern. When you’ve got bills to pay and employees waiting on a paycheck, the last thing you want is downtime.
Every market is different. That means we can’t offer one-size-fits-all advice. Instead, find the best route to growth for your solar installation company using the combination of these techniques that makes sense for you:
#1: Market Your Solar Installation Services to New Homeowners
Home buyers who have Fannie Mae or FHA mortgages are allowed to include financing for home improvements into the purchase price of their home. Having solar installed qualifies a a home improvement.
Lots of people don’t know this, so doing some educational marketing in your target market – letting people know on your social media accounts, or taking out ads that share this info in local real estate publications – is a good way to connect with home buyers early in their decision making process.
#2: Boomers Love Solar as a Way to Save Money – Focus on Them
Boomers are between 55 and 75 years old, which means they’re either eagerly looking forward to retirement or they’ve already retired. And what happens when you retire? You start to get very serious about making the most of your money.
Going solar saves Boomers money in a number of ways. First and foremost is the savings on the power bill – the obvious benefit. But in many locations there are tax incentives for homeowners who choose solar. If this applies in your market, letting the Boomers in your market know. Targeted social media advertising may be the most cost-effective way to connect with Boomers; target your ads by age, zip code, income and interests for best results.
#3: Start Installing Solar Systems on Slate Roofs
There are many homeowners who are interested in having solar installed. It’s been hard for these homeowners to realize their dreams of energy independence because – until now – installing solar systems on slate roofs has been a slow, labor-intensive, expensive process. No one wants to have their expensive slate roofs damaged – so crews are forced to move slowly, which makes the job too pricey for most people.
The Solar Slate Plate is a new tool that changes everything. By eliminating the guesswork from installing solar systems of slate roofs, the Solar Slate Plate cuts installation times in half. If you’re in an affluent area where numerous homes have slate roofs, making the minimal investment in the Solar Slate Plate makes sense – you’ll more than make your money back by serving this lucrative audience.