If you’re a solar system installer and you want to do more business in 2021, it helps to have a smart strategy to attract the attention of local homeowners. There are many ways to promote your business that don’t involve spending a ton of time and money. One of the easiest ways is to take advantage of the popularity of social media. Homeowners are always researching their decisions before they take action, and some of the most popular places they do their research are YouTube and Facebook.
Key to this strategy is creating content that answers questions homeowners in your market may have. For example, someone may want to know how long a typical solar installation job takes. Providing a post or video that answers that question can help local prospects get the information they need while they simultaneously learn that your company exists and you’re nearby.
One question that always generates a lot of interest, guaranteed, is can you install solar systems on a slate roof? When you hear that question, you know that there is an affluent homeowner involved. It’s important to give them an answer that boosts their confidence in the idea that you’re the solar installer for them.
The fact is that installing solar panels on slate roofs can be simple and profitable – if you have the right tool to do the job. The challenge with slate roof installations is that slate tiles chip, crack or shatter when mounting holes are drilled in the wrong place. The Solar Slate Plate, designed by an experienced solar industry professional, eliminates the need to measure or guess where mounting holes should be. It takes seconds to use and is right every time. Equipped with the Solar Slate Plate, you can tell local homeowners with confidence that you can do the install they need at a reasonable price.